Unlike a typical financial industry participant, StockLight makes no commission on user’s trades or portfolio management. Instead, StockLight generates revenues through software services (such as research tools) and online advertising which is served to non-subscribers.
StockLight’s main point of difference is it’s unique market research tools. Unlike trading apps, where users buy and sell shares, the users of Stocklight are investors who are actively researching new investment opportunities.
StockLight allocates the vast majority of its advertising inventory to Google’s Admob network where we estimate it is purchased between $15 and $80 cost per thousand impressions (CPM). StockLight offers direct sales of this same inventory at a reduced rate of between $20 and $30 CPM + GST.
StockLight offers packaged rates as follows:
1 Month Package (30 days)
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3 Month Package (90 days)
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Please contact for further information.
StockLight offers three types of ad units:
Interstitials perform extremely well on mobile, and are triggered in high-intent areas of the app. All advertising must comply with StockLight’s Advertising Policy and is subject to approval. Direct sale campaigns have a minimum spend of $2K +GST.
| Interstitial | Banner/M-recs | |
|---|---|---|
| CPM | $30 + GST * | $20 + GST * |
| Example placements | Research tools, annual reports, dividend reports, etc. | Static banners located in primary usage areas throughout the app. |
* Indicative as of December 31st, 2018
